OpenAI has introduced a major update that reshapes how users search for and compare products online. Shopping research in ChatGPT is designed to eliminate the exhausting process of hopping between websites, reading endless reviews, and comparing conflicting details. Instead, you can simply describe what you’re looking for—perhaps the quietest cordless stick vacuum, a comparison between a few bike models, or a gift for a young niece—and ChatGPT will build a tailored, well-researched guide in minutes.

This new shopping research experience pulls high-quality, up-to-date data from across the internet, reviewing trusted sources and distilling everything into a clear, personalized buyer’s guide. It doesn’t just mirror a basic search engine; instead, it starts with a conversation, asks smart clarifying questions, and continuously refines its recommendations based on your feedback. Whether you're looking for electronics, beauty products, kitchen tools, or sports equipment, the research process adapts to your preferences and constraints.

One of the most impressive aspects of this update is how deeply personalized the results can be. If you’ve enabled memory, ChatGPT can take into account previous interactions. For example, if you’ve talked a lot about PC gaming in past conversations, ChatGPT will remember that when helping you find the best laptop or accessories. This approach makes product discovery more intuitive and tailored than ever before. The update also integrates closely with ChatGPT Pulse for Pro users, suggesting buyer’s guides automatically when your conversations indicate ongoing interest in a product category.

Using shopping research is simple. Ask a shopping-related question and ChatGPT will suggest using the feature. Once you begin, you can refine results by marking items as “Not interested” or requesting “More like this,” guiding the model toward your tastes. In the background, ChatGPT gathers fresh information on pricing, availability, reviews, specifications, and images, eliminating the need for users to manually research across multiple retail sites.

This update is powered by a specialized version of GPT-5 mini, trained with reinforcement learning specifically for shopping tasks. It reads trusted sources, cites them clearly, and merges insights from multiple places to deliver comprehensive comparisons. Importantly, your shopping conversations remain private—OpenAI does not share these chats with retailers. The results are organic, based solely on publicly available retail data.

For developers or businesses looking to build similar intelligent shopping tools, the OpenAI API Key remains a powerful access point. With OpenAI Coupon Code, teams can integrate AI-powered product insights, comparison engines, or recommendation systems directly into their own platforms. The combination of this new shopping research feature and the API opens opportunities for creating advanced consumer-focused experiences.

Ultimately, this update marks just the beginning. OpenAI plans to expand categories, improve personalization, and even allow direct purchases through ChatGPT for merchants who support Instant Checkout. As AI becomes more embedded in everyday decision-making, ChatGPT’s shopping research stands out as a major step forward in simplifying the way people find the products they truly need.